It delivers moderate hold with natural movement, while addressing men’s scalp concerns. Biologically, men’s scalps are thicker than women’s and produce twice the oil, causing sensitivity, dryness, itchiness, and redness. Formulated with a signature phyto-active blend of high performance and sustainably sourced plant-derived ingredients, Aveda Men Pure-formanceTM Liquid Pomade not only provides hold and style but also soothes, relieves and combats these scalp conditions. The bottle is 95% post-consumer-recycled (PCR) high-density polyethylene (HDPE).