BALMSHELL is a non-sticky, conditioning formula containing lanolin oil, jojoba oil and no artificial preservatives. Perfume-free, it has a slight hint of fruity vanilla. This unique formula creates a smooth high gloss finish giving the appearance of full supple lips. 
Furthermore, BALMSHELL comes in a distinctive tube that contains a floating illustration unique to each shade.  The handle can be unscrewed and becomes a keychain, allowing customers to keep the personality.