A collection of fashion-forward glosses that satisfy every woman’s needs with glamorous shine and lasting color. Featured in 13 “naughty” and “nice” shades, MAXalicious creates a look to suit every woman’s mood – whether frisky or demure. The trendy shades were hand-picked by P&G Creative Visionary Pat McGrath. He took inspiration from runways, yet made the glosses all-day wearable, adding conditioning agents that provide comfortable and soothing wear, leaving lips feeling silky, not sticky.