The new Ultra Color Rich Lipstick delivers truer, brighter color application with color-enhancing lip shape. Concentrated pigments and liqui-gel capsules of rich, creamy color saturate lips with contouring color and shine. Vitamin E and jojoba hydrate lips and seal in moisture for smooth, shapely lips. The color-lock system holds color in place, leaving lips beautifully moisturized with gorgeous color that lasts for hours.