The “first” value-priced mineral eyeshadow introduced in the mass market.
Ribbed cake technology provides longer lasting wear. 
Innovative product technology minimizes breakage of this high-quality mineral product. 
Dual application techniques include wet for an opaque dramatic look or dry for a softer look. 
The natural ingredients are juniper and aloe to calm the eye area, an anti-inflammatory safe for contact lens wearers, and zinc for sun protection. It is talc-, fragrance-, and oil-free.