Featuring the revolutionary “Flex-Extend” brush, the world’s first and only bendable brush, which flexes to 45 degrees, Uplifting Mascara works with AVON’s “Lash Lift Complex,” a wax emulsion containing a fast evaporating liquid. When applied to lashes, it quickly builds length, locks in curl and contains one of the darkest pigments available for intense color performance. Elongating fibers separate and wrap each lash. Lashes look up to 100% more lifted and visibly 75% longer.