Straight from Fekkai, the latest craze in “salon straightening” is now brought home! No chemicals. No damage. Just beautiful “weightless straightening” that conditions and protects with its innovative technology. “All-Day Style Memory” keeps hair smooth and straight.  “Weightless Straightening” utilizes lightweight polymers to smoothe. UV protection shields hair from heat and environmental stressors. And proteins condition to boost overall hair health. The result is a smooth, straight Coiff with Frederic Fekkai’s newest, most advanced styler.