The Hydra-Pure Chelating Complex™ removes impurities (free radicals) left on the skin by tap water from the delicate eye area. Fourteen highly effective ingredients stimulate collagen growth and prevent its breakdown, repairing existing damage, as well as protecting against future signs of aging. An immediate lifting effect around the eye is achieved and sustained with continued use. Using a unique delivery system to deliver Hyaluronic Acid to the skin, the firming properties provide a “botox-like” effect.