Use of Very Precious Eye Serum reduces the appearance crow's feet; the skin is smoother and firmer. Dark circles and puffy eyes are reduced, and the skin around the eyes is more even-toned. Eyes are visibly younger looking. Immortelle, the main active ingredient, is a flower that grows in the wild on the Mediterranean coast and is known for its exceptional longevity. It never wilts and retains its petals, even after being picked.