So Magic! is Lancôme’s new vibrant and enthusiastic fragrance. Sparkling with a radiant and youthful personality, this new fragrance is for the women who captivate with their smiles and have a contagious love for life! The unique combination of Bulgarian Rose, Narcissus and Violet gives this fragrance its sparkling spirit. Like all of Lancome’s fragrances, So Magic! represents a woman’s emotion. It’s the essence of optimism.