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Procter & Gamble Cosmetics
Max Factor Lash Perfection
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Max Factor Lash Perfection features the revolutionary iFX brush, a unique first-of-its-kind delivery system. The brush, formed via a patent-pending Moldtrusion process, features precisely-positioned thermoplastic elastomer bristles in a sleek, tapered design for precision application and optimal control. The mascara formulation contains a mineral complex and polymers to promote lash separation. Together Lash Perfection’s brush and formula deliver unsurpassed lash definition by reaching every lash for beautifully framed eyes.
