Cosmetic Executive Women

CEW 2006 Beauty Awards


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John Frieda Professional Hair Care

Frizz-Ease Straight Answer

John Frieda Frizz-Ease Straight Answer is an ingenious blow-dry spray that delivers straight-out style to frizz-prone hair. Developed with a patented Inner Smoothing Technology, Straight Answer penetrates deep within the cuticle to smooth and straighten curvy strands from the inside out. Straight Answer softens, de-frizzes, and keeps hair straight without the weight. From the professionals at John Frieda.

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