Cosmetic Executive Women

CEW 2006 Beauty Awards


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Lancôme

Platineum Hydroxy(a)-Calcium Cream

Finalist

After age 55, the body’s ability to absorb and retain calcium diminishes significantly. Scientific research shows calcium – when applied topically – helps restore strength to mature, fragile skin. PLATINÉUM contains a bioassimable calcium complex, featuring Calcium Hydroxy Apatite – the calcium molecule designed for maximum absorption by skin. It helps keep a tight bond between surface cells, strengthening the protective moisturizing function and helping boost lipid production to improve skin’s density.

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